Drafts in Klaviyo. Nothing sends until you say OK.

Three email offers could bring in about $5,400 by Sun 25 Oct

Each goes to customers who already buy from us, with an offer made just for them. All three are written, checked by our email and copywriting committees, and built as drafts in Klaviyo. Once you say OK, Nick sends them.

By Sun 25 Oct

$5,400

slow week $2,200, great week $10,200

By Sun 1 Nov

$7,300

slow $3,200, great $13,200

+ the rest of the renewal week

By Sun 15 Nov

$7,500

slow $3,300, great $13,400

+ second renewal emails, from Fri 30 Oct

By Thu 31 Dec

$8,800

slow $3,800, great $15,800

+ later renewal emails

Likely cash in, after card fees, worked out by this Claude email session from how similar offers sold in September and last year. Money paid at checkout reaches the bank about 2 days later.

What it costs: about $340 for the free products we ship to these buyers: a free NMN-99 and SPMD-99 for each of about 7 buyers of 12 more months, and a free SPMD-99 for each renewer (plus free products for any international buyer, shipped abroad, cost not known). The BROQ boxes are paid for as they ship: about $29 a month for each renewal, from when each renewed plan starts; $20.44 a month for an international buyer; for the 12-more-months offer, not until late 2027.

Where the $5,400 by Sun 25 Oct comes from

likely up to a great week

12 more months of BROQ$3,300

$1,600 in a slow week, $6,500 in a great one

BROQ renewals$1,200

$600 in a slow week, $2,000 in a great one

International offer$900

$0 in a slow week, $1,700 in a great one

The three offers

Biggest this week

12 more months of BROQ for the price of 6

Customers about a year into a 24-month BROQ plan can add 12 more months for $456 instead of $912, and we send them a free NMN-99 and a free SPMD-99 as a thank-you.

Who gets it: 52 customers on a 24-month BROQ plan who reach their one-year mark by 31 Dec. 7 of them get 2 pouches a month, so they pay $912 instead of $1,824.
When: Wed 21 Oct, a reminder Fri 23 Oct, a last-day email Sun 25 Oct (10am in each customer's time zone). Reminders skip anyone who has said yes.
Cash by Sun 25 Oct: About $3,300, if 1 in 8 say yes (6 or 7 people, about $500 each after card fees, since a few take 2 pouches). A slow week, half that rate: $1,600. A great week, double: $6,500.
Why we think so: In September, the same kind of offer, for less money, went to 39 BROQ customers on prepaid plans: 6 ordered, about 1 in 7, all from the last-day email. So this one runs 5 days, Wed to Sun, and the money lands this week. Starting Fri 30 Oct over 14 days also works, but moves this money into November.
Before it can go: Your OK on the offer. Then Nick's team sets up the $456 checkout and each customer's link by Tue 20 Oct.

See the Wed 21 Oct email (the offer)See the Fri 23 Oct email (reminder)See the Sun 25 Oct email (last day)

Second biggest

BROQ renewals at last year's price

25 customers whose 12-month BROQ plans are running out (or ran out) can renew for 12 months at last year's price ($627.12 for most, instead of $912) for 7 days, plus a free month of SPMD-99.

Who gets it: The 25. The 7 of them who paid less last year get that price again: $562.80.
When: Thu 22 Oct, 10am in each customer's time zone. Open until Wed 28 Oct.
Cash by Sun 25 Oct: About $1,200 (2 of the 25 renew, after card fees). About $3,100 by Wed 28 Oct, when the offer closes (5 of the 25). A slow week, about 1 renewal: $600. A great week, about 3: $2,000.
Why we think so: Last year, 3 in 10 customers whose prepaid plans ended started a new plan (some monthly). We count 1 in 5 renewing for 12 months by Wed 28 Oct, and fewer than half of those by Sun 25 Oct, because most people buy near the deadline.
Before it can go: Your OK, which also OKs the dates and details shown in its email. Then Nick's team sets up the discount codes and links by Wed 21 Oct.

See the Thu 22 Oct email (the renewal offer)

Small but quick

September's international BROQ offer, open again for 5 days

8 customers in Canada, the UK and Australia who clicked September's prepaid BROQ offer at least twice, and didn't buy, get it again at September's prices: 12 months for the price of 8 (about $617 US), or 24 months for the price of 14 (about $1,080 US).

Who gets it: 8 customers in Canada, the UK and Australia.
When: Tue 20 Oct, a last-day email Thu 22 Oct (9:30am their time). Open until Sat 24 Oct.
Cash by Sun 25 Oct: About $900 if 1 of the 8 buys (between the two prices, since 6 in 10 buyers chose 24 months when this same offer also ran in June), $1,700 if 2 do, nothing if none do. After card fees.
Why we think so: They clicked September's offer twice, so they wanted it. In September about 1 in 90 of everyone emailed bought; these 8 are far warmer than that.
Before it can go: The reopened offer page has to be live by Mon 19 Oct (another Claude session is building it). If it isn't, these move to Wed 28 Oct.

See the Tue 20 Oct email (open again)See the Thu 22 Oct email (last day)

Also going out this week

Monday: a thank-you letter from Nick, no sale. It already sends by itself on Mon 19 Oct, from 10am Pacific, to about 500 customers who read our emails. It brings in no money directly; it teaches Gmail and Yahoo to trust our new sending address, nc@opus.life, before Black Friday. See it

Win-back emails to 70 customers whose prepaid plans ended. Built and switched on in Klaviyo; they start when Nick adds the 70 on Tue 20 Oct. The one with an offer (22% off a 12-month BROQ plan) goes out Mon 26 Oct, so its money comes next week and isn't in the totals above.

Numbers and emails as of Sun 18 Oct 2026, 6:26pm Pacific.